User experience in B2B - meh

The other week I was discussing the all-too-common difficulty of selling user experience design to executives and bigger companies in general. Startups seem to get the importance of user experience, and certainly companies whose customers are consumers. But why is this so difficult for big companies who are in B2B biz?

Function of design in new business development

Yet another take on using user-centered design methods in not only software but product and business development in general. The examples are mostly the same as in my previous talks, but the angle is different, and combines Customer Development / Business-Model Generation / Lean Startup as done by Marko Taipale with User-Centered Design.

This talk was in Estonia at Agile Saturday X.

Design up front is back! v2 from Ari Tanninen