A nifty depiction of a design process is the double diamond. I have found it useful for clarifying the intent of product development activities, and the purpose of various design tools. The process was originally developed in 2005 by The Design Council in UK (sources one and two), but many design companies have their own version of it (examples one, two, three, and four).
Showing posts with label user experience. Show all posts
Showing posts with label user experience. Show all posts
Friday, July 3, 2015
Sunday, February 15, 2015
User experience in B2B - meh
The other week I was discussing the all-too-common difficulty of selling user experience design to executives and bigger companies in general. Startups seem to get the importance of user experience, and certainly companies whose customers are consumers. But why is this so difficult for big companies who are in B2B biz?
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