The double diamond process

A nifty depiction of a design process is the double diamond. I have found it useful for clarifying the intent of product development activities, and the purpose of various design tools. The process was originally developed in 2005 by The Design Council in UK (sources one and two), but many design companies have their own version of it (examples one, two, three, and four).

User experience in B2B - meh

The other week I was discussing the all-too-common difficulty of selling user experience design to executives and bigger companies in general. Startups seem to get the importance of user experience, and certainly companies whose customers are consumers. But why is this so difficult for big companies who are in B2B biz?

Function of design in new business development

Yet another take on using user-centered design methods in not only software but product and business development in general. The examples are mostly the same as in my previous talks, but the angle is different, and combines Customer Development / Business-Model Generation / Lean Startup as done by Marko Taipale with User-Centered Design.

This talk was in Estonia at Agile Saturday X.

Design up front is back! v2 from Ari Tanninen

Design up front is back!

I gave a fifteen minute talk about using design methods to boost software product development at Tampere Goes Agile 2013. This is probably the best talk I have ever given, I really like the fifteen-minute format. Here are the slides. The core message of the talk is:

Working software is an expensive way of getting user feedback when compared with role-play or design prototypes.

 

Design up front is back! from Ari Tanninen

The missing link between business need and software development: product design

I gave a talk about improving IT systems with participatory and user-centered design at the Wildcard 2013 conference in Latvia the other day. Here are the slides and video.